2017 is already considered a benchmark year for ecommerce logistics. Online purchases grew beyond what was expected and far exceeded the expectations of many courier companies. It is considered that e-commerce has already reached its maturity stage. Nowadays, the volume of daily deliveries continues to multiply, but the terrain is already known. For this reason, at DIR mensajería, every day we are more specialized and qualified in logistics for online stores. This specialization allows us to operate as a transport company prepared to support the growth of ecommerce with scalable solutions adapted to each business model.
Taking note of what was most surprising in 2017 and what continues to be a focus this year, both in strategies and integrations, we can classify as a trend:
Flexibility in deliveries.
To combat the rejection of “shipping costs”, detected in previous years and which, although the situation seems to be improving, continues to be one of the main barriers to e-commerce in Spain, the option is to offer a wide range of delivery options. The aim is to evolve from free shipping, which many online stores have implemented at a loss, towards delivery flexibility. With this option the user can choose to wait 24–48 hours for their package without paying shipping costs, or, at the other extreme, pay a surcharge to receive the delivery even on the same day.
Conversely, noting the weakest points of online courier services, in order to innovate and turn them into our strongest points, we highlight:
A high percentage of deliveries failed.
The absence of the recipient at the time of delivery meant that most packages could not be delivered at that moment, delaying the completion of the purchase and directly affecting the reputation of the online store.
The solutions to this problem are now the potential strong point of most courier companies. Resources are being used to encourage the use of web and mobile applications to change delivery details or authorize another person to collect packages; these are now commonplace. Also, working together with ecommerce businesses, attempts are being made to reach agreements that are beneficial for both companies and, above all, for the recipient.
Overload of courier services on key dates.
Days such as Black Friday, Cyber Monday and the Christmas shopping period were feared by many eCommerce logistics companies because of the number of deliveries they had to handle. At DIR Mensajería we rose to the occasion, but that does not mean we can stop working and improving, so that every day we are a more competent company in the service we provide to online stores and the end user. For 2018, even more shoppers are forecast, but also better organization by logistics companies and online stores, as a result of the significant and recent events of 2017.
Green logistics.
Concern for the environment and the sustainability of the planet has also reached the logistics sector, and active awareness of the problem is beginning to take hold. Formulas are being sought and applied to avoid CO2 emissions in transport in order to reduce pollution, especially in large cities.
At DIR Mensajería we will be delighted to guide you and provide you with a complete, efficient and competitive ecComerce logistics service. We like innovation and we know how to adapt.
As is customary on our blog, we bring you all the news and updates from the logistics and transport sector. And today we dedicate these lines to Q-commerce. Have you heard of it?
Q-commerce is a new way of making purchases and sales quickly and efficiently through mobile devices. This system is based on the use of augmented reality, artificial intelligence and blockchain technologies, which allows for a more intuitive and personalized shopping experience.
How it works
This new way of shopping works through a mobile application. It is very intuitive and easy to use, and allows users to scan any object with their device to obtain information about the product, prices, availability and payment methods. In addition, this technology also allows sellers to personalize the shopping experience for each user, offering them products and services that match their needs and preferences.
The purchase process is quick and simple, since the user only has to scan the product, select the quantity and payment method, and complete the transaction. The system uses blockchain technology to ensure the security and transparency of the transaction, so that users can have full control over their purchases and transactions.
Benefits of Q-commerce
There are many. Q-commerce offers benefits for both consumers and sellers; here are some of them:
- Personalization: artificial intelligence technology allows sellers to personalize the shopping experience for each user, which increases customer satisfaction and loyalty.
- Convenience: users can make purchases at any time and in any place, which allows them to save time and effort.
- Security: the use of blockchain technology guarantees the security and transparency of transactions, which allows users to have full control over their purchases and transactions.
- Greater reach: Q-commerce allows sellers to expand their reach and reach new customers all over the world.
- Improved shopping experience: the use of augmented reality allows users to view products in a more realistic and detailed way, which improves the shopping experience.
In conclusion, Q-commerce is a revolution in the world of buying and selling, offering a faster, more efficient and more personalized experience for users and sellers. For these new models to work, it is essential to rely on national courier services capable of reliably handling growing volumes and increasingly demanding deliveries.
